Sunglass Style Australia — Authorised Stockist
Hugo Boss
Command The Room
Precision-engineered eyewear for the man who sets the standard.
Shop Hugo BossThe Brand
The Architecture
of Authority
Hugo Boss launched its first eyewear collection in 1993, bringing the same architectural precision that defined its Metzingen-rooted tailoring into optical and sun frames. What distinguishes BOSS eyewear is the construction detail: heavy-gauge acetate fronts with reinforced core wire, titanium-alloy rimless builds engineered to sub-millimetre tolerances, and signature metal temple badges that serve as both hardware and brand mark. For the New Zealand wardrobe — where boardroom demands meet weekend outdoors — BOSS delivers frames that hold their proportion whether you're in a suit on Lambton Quay or on the water off the Hauraki Gulf.
1924
Founded
Hugo Boss AG established in Metzingen, Baden-Württemberg, Germany
1993
Eyewear Launch
First BOSS eyewear collection — tailoring codes translated into optical precision
50+
Countries
Global distribution across flagship markets including New Zealand
Structure Is The Ultimate Form Of Style
— Hugo Boss Eyewear
Editorial
Engineered
To Lead
The BOSS wearer doesn't dress to fit in — he builds environments other people walk into. These frames are designed for that posture: clean geometry, controlled detail, nothing that apologises for itself. From a breakfast meeting in Britomart to the departure lounge at Auckland International, BOSS eyewear holds its line exactly where it should.
Explore The RangeExpert Curation
Why We Love It
01
Metal Badge Hardware
The brushed metal BOSS temple badge isn't decorative — it's a structural anchor that reinforces the hinge zone while doubling as the brand's most visible design signature.
02
Rimless Engineering
The BOSS 1925 FS uses a titanium alloy that achieves the strength-to-weight ratio of surgical instruments, making a frame this minimal feel genuinely secure across an all-day wear.
03
Acetate Geometry
Where other brands round off their frames to play it safe, BOSS cuts square corners with a flat brow line that reads confident at any distance — exactly what the tailoring codes of the house have always demanded.
Need To Know
Everything You Need To Know About Hugo Boss
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Sunglass Style is an authorised Australian stockist of Hugo Boss sunglasses. The full Hugo Boss range is available online at sunglassstyle.com.au, with same-day dispatch and DHL express delivery to Australian addresses.
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Hugo Boss sunglasses and optical frames at Sunglass Style are priced from AUD $185, with styles ranging up to AUD $279. Sunglass Style offers competitive pricing year-round and runs seasonal promotions — visit sunglassstyle.com.au for current pricing and any active offers.
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Yes. All Hugo Boss sunglasses provide 100% UV protection against both UVA and UVB rays — a non-negotiable standard for any reputable eyewear brand. This is especially important in Australia, where UV radiation levels are among the highest in the world.
All Hugo Boss lenses sold through Sunglass Style meet the Australian and New Zealand Standard AS/NZS 1067 for sun protective eyewear.
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The right frame balances your natural features — you want the frame shape to contrast your proportions rather than echo them.
Oval faces suit almost any frame shape. Round faces look great in angular or square frames, which add definition. Square faces are balanced by round or oval styles that soften a strong jawline. Heart-shaped faces suit frames that are wider at the bottom, such as aviators or round styles. Rectangular faces benefit from wider frames and styles with decorative temples.
Hugo Boss offers a wide range of silhouettes to suit different face shapes. Browse the full collection at sunglassstyle.com.au or contact us for a personalised recommendation.
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When you buy from Sunglass Style, authenticity is guaranteed. We purchase exclusively from brand manufacturers and authorised distributors — so every frame on our website is 100% genuine.
All Hugo Boss sunglasses come in original branded packaging with the manufacturer's documentation. If you ever have any concerns, our team is happy to help.
Buying from an unauthorised third-party seller or marketplace carries real risk — grey market and counterfeit eyewear is common, and often undetectable without expertise. Purchasing from an authorised stockist like Sunglass Style is the only way to guarantee you're getting the real thing, along with the correct manufacturer warranty and access to legitimate repair and lens services in Australia.
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Sunglass Style is one of Australasia's leading specialist sunglass retailers, with an established reputation across New Zealand and Australia for genuine product, expert knowledge, and great value.
We carry over 50 premium and luxury eyewear brands, all sourced directly from manufacturers and authorised distributors — so every pair is 100% authentic. With thousands of orders shipped, over 100 five-star reviews, and 10 physical stores across New Zealand, we know eyewear. Australian customers get the same service: same-day dispatch, FREE express delivery, and a straightforward 14-day return policy.
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Sunglass Style is an authorised stockist for over 50 premium eyewear brands in Australia. The range spans luxury designers including Prada, Miu Miu, Tom Ford, Gucci, Victoria Beckham, Dolce & Gabbana, Saint Laurent, Versace and Marc Jacobs, through to premium sport and lifestyle brands such as Ray-Ban, Burberry, Hugo Boss, Carrera, Oakley, Smith, Polaroid and Dirty Dog.
For the full brand list visit sunglassstyle.com.au/brands/
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We deliver across Australia via DHL express, free of charge. Orders are dispatched within 24 hours of purchase, weekdays. For full shipping information visit sunglassstyle.com.au/delivery/
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Sunglass Style offers refunds on online purchases that don't work for you, within 14 days of purchase. Returns are processed via DHL — just repack in the original packaging and arrange collection. A $25 contribution toward return freight is deducted from the refund amount.
